We have new friends – and they’ve been crafting sustainable outdoor gear in the Swedish wilderness since 1932.
What started with Jonas Lundhag’s handmade boots in Jämtland has grown into a proud legacy of durability and care. Lundhags designs boots, clothing, backpacks - and even Nordic skates - that are built to last a lifetime. Their philosophy? Real sustainability means gear that sticks with you, season after season, journey after journey.
They’re more than outdoor specialists - they’re enablers of adventure for everyone. Whether you’re trekking across mountain trails or rediscovering local parks, their gear brings comfort, function, and a love for nature to every step.
Now, with Sitoo in the mix, Lundhags is bringing the same care they put into their products to every part of the store experience. With smart, connected tools behind the scenes, store teams can focus less on admin and more on what they love - talking trails, fitting gear, and helping every customer feel ready for their next adventure, whether it’s a weekend hike or a once-in-a-lifetime trek.
We’re super excited to join Lundhags on their mission to make quality gear accessible, dependable, and ready for where the next adventure takes them.
